SG GROUP PROJECTS
Comprehensive healthcare solutions powered by innovation, expertise, and cutting-edge technology
Dr. Samir Ghoraba
Marketing and Branding
Amplifying a world-class surgeon's humanitarian mission to reach patients who need it most.
Overview
Dr. Samir Ghoraba is one of Egypt's most decorated plastic surgeons — named Ideal
Doctor by the Egyptian Medical Syndicate, recognized as the best plastic surgeon in the Arab
World in 2021, and a pioneer of Deep Plane Facelift surgery in the region. Beyond his clinical
excellence, Dr. Ghoraba leads a charity mission to provide reconstructive and aesthetic
surgeries to patients who cannot afford care. SG Group designed and executed a full charity
marketing and awareness campaign to amplify this mission, build donor trust, and drive
meaningful engagement across Egypt and the MENA region.
Services delivered
Charity brand identity and campaign messaging framework
Documentary-style video production featuring real patient transformation stories
Multi-channel digital promotion including social media campaigns and partner amplification
Donor acquisition strategy and conversion tracking
Impact reporting and KPI measurement
iGenetx (First DNA Testing In Egypt)
SEO & Rebranding for Diagnostics
Making complex genetic science understandable, searchable, and trusted by everyday patients.
Overview
Igenetx is one of Egypt's pioneering advanced genetic testing services, operating in a
market where diagnostics are rapidly growing but public awareness remains limited. The
challenge was translating highly technical clinical content into clear, patient-friendly language
while improving online discoverability. SG Group delivered a full rebrand and SEO strategy to
reposition Igenetx as a trusted, accessible authority in genetic testing across Egypt and the
MENA region.
Services delivered
SEO strategy and keyword mapping tailored to clinical genetic test searches in the Egyptian market
Full rebranding including naming clarity, visual identity refresh, and brand messaging
Patient-facing UX content: test pages, FAQs, and sample collection guides in plain language
Analytics setup, KPI baseline tracking, and monthly performance reporting
Content strategy to build authority in Egypt's emerging diagnostics sector
Cairo FACE
Flagship Facial Aesthetics Summit
Egypt's largest facial aesthetics summit — connecting the region's surgeons with international
faculty, live surgeries, and world-class scientific content.
Overview
Cairo FACE (Cairo Facial Aesthetic Conference & Exhibition) is a premier,
ISAPS-endorsed, multi-day international congress dedicated to advancing facial plastic,
aesthetic, and reconstructive surgery. Cairo FACE 2024 drew over 800 attendees, featured
more than 50 international speakers, 100+ national experts, and included live surgical
demonstrations that set new standards for medical education in the region. SG Group manages
the full event lifecycle — from scientific programming and speaker management to sponsorship,
media, and on-ground logistics.
Services delivered
Full scientific program design: tracks, workshops, live surgical demonstrations, and cadaveric courses
Speaker and KOL management: international faculty from USA, UK, Brazil, France, Turkey, Italy, and the Middle East
Sponsorship packages, exhibitor logistics, and lead-capture systems for industry partners
Registration UX, hybrid streaming infrastructure, and CME credit design
Media production: event promos, session recordings, highlight reels, and post-event content
Full branding, stage design, and event collateral
Opal Aesthetics
Clinic Transformation (Branding + Tech + Marketing)
A full clinic transformation — from brand identity and patient software to marketing campaigns
— positioning Opal as a premium destination for surgical and non-surgical aesthetics.
Overview
Opal Aesthetics required a comprehensive repositioning to reflect the premium
quality of its surgical and non-surgical offerings. SG Group delivered an end-to-end clinic
transformation spanning three pillars: brand identity, digital systems, and patient-facing
marketing. The result was a unified premium experience — from the moment a patient discovers
Opal online to the moment they complete their treatment journey — designed to increase trust,
conversions, and long-term patient retention.
Services delivered
Brand strategy and full visual identity redesign including logo, color system, and messaging guidelines
Custom software development: practice management system and patient portal
Medical media production: patient education videos and procedure explainer content
Digital marketing: patient acquisition campaigns, SEO, conversion tracking, and retargeting
Patient journey mapping, experience optimization, and SOP documentation
Grand Fest
Scientific-Aesthetic Festival
Where science meets spectacle — a large-scale healthcare festival combining masterclasses,
live demos, product launches, and brand activations under one roof.
Overview
Grand Fest is SG Group's most ambitious event format — a hybrid
scientific-aesthetic festival with a capacity exceeding 5,000 attendees. Designed to attract
clinicians, industry buyers, and VIP guests simultaneously, Grand Fest combines the depth of a
medical conference with the energy of a product showcase and brand activation event. The
result is a unique environment where clinical education, commercial product launches, and
networking converge — creating exceptional value for sponsors, attendees, and the broader
healthcare community.
Services delivered
Festival-style scientific programming across product zones, masterclasses, and live demonstration stages
Product launch coordination for healthcare and aesthetics brands entering the MENA market
Influencer and VIP activation strategies to amplify event reach
Creative production: stage design, motion graphics, and social media reels
Audience engagement features including networking lounges and gamified experiences
Post-event content packaging and comprehensive sponsor deliverables
Gala Dinner
Event Organizing & Consultancy
A premium gala evening celebrating excellence in facial aesthetics — produced as the signature
social highlight of the Cairo FACE Summit.
Overview
The SG Group Gala Dinner is an exclusive, high-profile event produced as part of the
Cairo FACE Summit — bringing together international faculty, sponsors, key opinion leaders,
and distinguished guests for an evening of recognition and networking. The Gala Dinner serves
as the social and ceremonial centrepiece of Cairo FACE, combining elegant event production
with strategic relationship-building opportunities for the region's medical and business
communities.
Services delivered
Full event concept, theme design, and production management
Venue sourcing, décor, and premium hospitality coordination
Guest list curation and VIP invitation management
Awards and recognition ceremony planning and execution
Sponsor visibility integration throughout the evening programme
Photography, videography, and post-event content production
Aljamal Aesthetics
Brand & Systems Upgrade
Modernising a well-established aesthetic clinic — sharpening its brand, streamlining its
operations, and building the systems needed for sustainable growth.
Overview
Aljamal Aesthetics is an established aesthetic clinic seeking to modernise its brand
and operational infrastructure to compete in an increasingly competitive market. SG Group
delivered a targeted brand and systems upgrade — refreshing the clinic's visual identity,
implementing efficient practice management workflows, and deploying patient acquisition and
reputation systems designed to drive measurable growth in bookings and long-term patient
retention.
Services delivered
Brand identity refresh: updated logo, visual assets, and brand guidelines
Practice management system implementation covering scheduling and patient records
Patient acquisition campaigns and lead nurture flows to increase new patient bookings
Reputation management strategy including testimonial collection and review workflows
Staff training and SOP documentation to ensure consistent patient experience
The Hope Giver Campaign
Charity Marketing & Awareness
A purpose-driven campaign that turns one surgeon's generosity into a movement — giving hope
and restored confidence to patients across Egypt who need it most.
Overview
The Hope Giver Campaign is a dedicated charity marketing initiative focused on
building a broader movement around access to reconstructive and aesthetic care for
underprivileged patients in Egypt. SG Group developed the campaign from concept to
execution, creating emotionally resonant content that tells the real stories of patients whose
lives were changed through charitable surgical interventions — designed to increase
awareness, build lasting donor relationships, and inspire action across social media and partner
networks.
Services delivered
Campaign concept development, brand identity, and messaging strategy
Documentary-style content production: real patient stories, surgical outcomes, and testimonials
Multi-channel digital promotion: organic social, paid advertising, and partner amplification
Fundraising conversion strategy and donor engagement workflows
Fundraising conversion strategy and donor engagement workflows
Gulf FACE
Gulf-Region Facial Aesthetics Summit
Bringing Cairo FACE's world-class standard to the Gulf — a regional scientific exchange built for
the GCC's growing aesthetic surgery community.
Overview
Gulf FACE is the Gulf-region extension of the Cairo FACE model — a professionally
produced, regionally-focused facial aesthetics conference designed for plastic surgeons,
dermatologists, and aesthetic medicine specialists across the GCC. The event balances
rigorous scientific content with high-value sponsor activations and networking opportunities,
creating a platform for knowledge exchange and business development across the Gulf's rapidly
expanding aesthetics market.
Services delivered
Event strategy, theme development, and scientific program design tailored to the Gulf Market
Full logistics management: AV, venue setup, live demo and simulation areas
Sponsor activations, exhibition management, and lead-capture systems
Digital promotion, social media campaigns, and virtual attendee tools
Faculty coordination including international travel and on-site support for KOLs
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